Before You Cut Your Home Price, Consider Cutting Your Commission
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Many homeowners today start selling their homes themselves using platforms like Zillow or other online listing services. While this seems like a simple solution, many sellers later realize that relying on just one website can limit exposure and delay finding the right buyer.
As a Realtor®, investor, and Broker Manager, I frequently meet homeowners who begin as For Sale By Owner (FSBO) and later decide they want more exposure and professional marketing support.
The good news is you don’t always have to pay the traditional high commission to get professional results.
Why Zillow Alone May Not Be Enough
Many sellers assume buyers will contact them directly through Zillow. However, Zillow primarily makes money by selling leads to real estate agents.
This means many sellers receive multiple calls from agents rather than qualified buyers.
Additionally, when your home is not listed on the MLS, many buyer agents simply skip it because:
• There is uncertainty about commission
• Scheduling showings becomes harder
• Agents prefer MLS-listed homes with clear terms
That can significantly reduce your buyer pool.
How Professional MLS Exposure Helps
When your home is listed on the MLS, it automatically appears on 185+ real estate websites, dramatically increasing your exposure.
These sites include:
• Realtor.com
• Zillow
• Redfin
• Homes.com
• Hundreds of brokerage websites
More exposure means more potential buyers and better chances of receiving strong offers.
What I Offer Home Sellers
I provide professional real estate marketing and services while keeping costs reasonable.
Accurate Bank-Level Home Value Estimate
Before listing, I provide a bank-level automated home value estimate similar to what lenders use when evaluating properties.
This helps sellers price their homes closer to what the bank may appraise during the buyer’s mortgage process.
Correct pricing is one of the biggest keys to selling successfully.
Free 2D & 3D Floor Plans
Buyers love understanding the layout of a home before visiting.
I provide professional 2D and 3D floor plans (usually a $250 value) free when listing your property.
Pre-Listing Property Walkthrough
I also offer a basic property review before listing to help identify issues that might create negotiation challenges during the buyer inspection.
This allows sellers to address potential concerns early and avoid delays later.
Professional Marketing
When you list with me, your home can receive:
• Professional photos
• Video marketing
• Social media exposure
• Open house promotion
• ShowingTime automated showings
Social Media Promotion
Your listing may also be promoted through my social media platforms.
Currently I have 12,600+ followers, which helps generate additional visibility for properties.
My Commission Structure
To help sellers keep costs low, I offer flexible commission options.
Listing packages start at just 1%.
Most sellers choose my 1.5%–2% full-service package, which includes additional marketing tools like floor plans, video promotion, and enhanced marketing support.
If I represent both buyer and seller, the total commission may be about 3%, which is still significantly lower than traditional commissions.
Experience You Can Trust
Over the past few years:
• 250+ homes sold
• 250+ online reviews
• Top Negotiator Award (2020)
• Platinum Elite Vylla Agent
My goal is simple: help sellers maximize exposure while minimizing commission costs.
Thinking About Selling?
If you are currently selling your home yourself?
10 Things Every FSBO Seller Should Do Before Accepting an Offer Checklist:
✔ Verify buyer mortgage pre-approval
✔ Confirm appraisal value vs list price
✔ Prepare disclosure forms
✔ Schedule pre-inspection review
✔ Create 2D / 3D floor plans
✔ Professional photos
✔ Market on 185+ websites
✔ Set showing schedule
✔ Review comparable sales
✔ Understand closing costs Bottom section:
With me you get All this and all this gets you
• More buyer exposure
• Professional marketing support
I would be happy to help.
Before you cut your price, consider cutting your commission.
Warm regards,
Anil Aggarwal
Broker Manager | Realtor®
VyllaNJ.com
AnilSellsNJ.com
Linktr.ee/anilsellsnj
